Glorified ancient Tamil culture is disbursed around the world for the greater common good. Fine Arts and Performing Arts are patronized extensively (song, poetry, novel, painting, sculpting, handcrafting, music, dance, and drama etc) focusing on the theme of proliferating a culture of love and joy using the dynamism of multimedia that innovates to disseminate the message of the joy of all. Typically culture art and media serves the interests of all the other seven departments.